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Our Brand Mission

We believe in premium, on trend, thoughtful design that celebrates the style journey of women through all aspects of her life.

Our unique designs reflect our knowledge of the modern woman's wardrobe and lifestyle needs during and after pregnancy, and we support her in finding the perfect fit for all occasions.

Read our latest blog

10 Superfoods to Eat When You're Expecting

A healthy pregnancy starts with a healthy diet. The food you eat when you're pregnant can significantly impact both your health and that of your baby. Eating a healthy diet during pregnancy means you have a much lower chance of having complications during your pregnancy and labour, as well as the best possible start for your baby in life. Here's our list of ten Superfoods to Eat During Pregnancy: Read more
Top 5 Australian Destinations for a Babymoon

Babymoon's are our favourites for two reasons: first, we firmly believe that everyone should make time for some enjoyable and relaxing travel, and pregnancy is no exception. Second, after your baby arrives, life will somewhat become chaotic with sleepless nights and nappy changes for at least the next few months. So, this is your time out to celebrate your relationship before becoming mum and dad. Read more
Celebrity Maternity Styles We Love!

Pregnancy doesn’t mean that you need to sacrifice your personal style and we have chosen some of our favourite celebrity looks that make bump fashion cool and classic.Whether you’re looking for an on-trend way to style your maternity jeans, upgrade your maternity workwear wardrobe or put together a stylish look with a maternity dress, be inspired by our picks and shop their style! Read more

Recently on the blog

10 Superfoods to Eat When You're Expecting

A healthy pregnancy starts with a healthy diet. The food you eat when you're pregnant can significantly impact both your health and that of your baby. Eating a healthy diet during pregnancy means you have a much lower chance of having complications during your pregnancy and labour, as well as the best possible start for your baby in life. Here's our list of ten Superfoods to Eat During Pregnancy: Read more
Top 5 Australian Destinations for a Babymoon

Babymoon's are our favourites for two reasons: first, we firmly believe that everyone should make time for some enjoyable and relaxing travel, and pregnancy is no exception. Second, after your baby arrives, life will somewhat become chaotic with sleepless nights and nappy changes for at least the next few months. So, this is your time out to celebrate your relationship before becoming mum and dad. Read more

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10 Superfoods to Eat When You're Expecting

A healthy pregnancy starts with a healthy diet. The food you eat when you're pregnant can significantly impact both your health and that of your baby. Eating a healthy diet during pregnancy means you have a much lower chance of having complications during your pregnancy and labour, as well as the best possible start for your baby in life. Here's our list of ten Superfoods to Eat During Pregnancy: Read more
Soon Styling Sessions

Nestled amongst the shops of Hawksburn Village, our boutique is the ideal place for expecting Mums to come and try-on our collection of designer maternity clothes.

Book Free Styling Sessions
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Recently on the blog

Soon Styling Sessions

Nestled amongst the shops of Hawksburn Village, our boutique is the ideal place for expecting Mums to come and try-on our collection of designer maternity clothes.

Styling Sessions
SIGN UP & SAVE

Sign up and become a VIP! Along with all the latest updates on Soon Maternity products and offers, you will receive rewards as you shop as part of our Spend & Save program!

Sign Up
DENIM FIT GUIDE

Wondering which maternity denim will be best for you? Below we've given you a run-down of our four main denim fits and their benefits so you can decide which will be the most suitable for you this pregnancy

Read Here