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Our Brand Mission

We believe in premium, on trend, thoughtful design that celebrates the style journey of women through all aspects of her life.

Our unique designs reflect our knowledge of the modern woman's wardrobe and lifestyle needs during and after pregnancy, and we support her in finding the perfect fit for all occasions.

Read our latest blog

Exercise during pregnancy

How to exercise during pregnancy YES- it is absolutely safe to exercise during pregnancy! There are many benefits of exercising for both you and your baby. Gone are the days when exercising during pregnancy was associated with risks, but now, we have come a long way in our understanding of what exercise is safe (and what's not) during pregnancy. Following a fitness routine or a physical activity routine during pregnancy is not only safe; it's encouraged. Read more
Essential maternity fashion with Alana from @tribeofwuwu

One of our favourite bloggers and now mum of two, Alana from @tribeofwuwu shares with us her must-have Maternity Overalls that made her feel fabulous, stylish and most of all comfortable during her second pregnancy. Read her blog below and shop her favourite looks! Read more
STYLE FILE- Blair McLeod, Wild and Precious Blogger

We were lucky enough to catch up with Blair McLeod who is pregnant with baby number 4! She is a blogger based in Nashville, USA and had a chat to us about all things pregnancy and maternity style. Her inspired lifestyle blog and gorgeously photographed world of 'Wild and Precious,' explores style, travel and art. She has written a beautiful blog about her favourite Soon Maternity maternity styles, you can enjoy the read HERE. 'Officially in my third trimester with baby number 4 and this pregnancy is number 3 of enjoying maternity clothes from Soon Maternity. These two looks were just what I was searching for.' Read more

Recently on the blog

Exercise during pregnancy

How to exercise during pregnancy YES- it is absolutely safe to exercise during pregnancy! There are many benefits of exercising for both you and your baby. Gone are the days when exercising during pregnancy was associated with risks, but now, we have come a long way in our understanding of what exercise is safe (and what's not) during pregnancy. Following a fitness routine or a physical activity routine during pregnancy is not only safe; it's encouraged. Read more
Essential maternity fashion with Alana from @tribeofwuwu

One of our favourite bloggers and now mum of two, Alana from @tribeofwuwu shares with us her must-have Maternity Overalls that made her feel fabulous, stylish and most of all comfortable during her second pregnancy. Read her blog below and shop her favourite looks! Read more

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Exercise during pregnancy

How to exercise during pregnancy YES- it is absolutely safe to exercise during pregnancy! There are many benefits of exercising for both you and your baby. Gone are the days when exercising during pregnancy was associated with risks, but now, we have come a long way in our understanding of what exercise is safe (and what's not) during pregnancy. Following a fitness routine or a physical activity routine during pregnancy is not only safe; it's encouraged. Read more
Soon Styling Sessions

Nestled amongst the shops of Hawksburn Village, our boutique is the ideal place for expecting Mums to come and try-on our collection of designer maternity clothes.

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Sign up and become a VIP! Along with all the latest updates on Soon Maternity products and offers, you will receive rewards as you shop as part of our Spend & Save program!

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Recently on the blog

Soon Styling Sessions

Nestled amongst the shops of Hawksburn Village, our boutique is the ideal place for expecting Mums to come and try-on our collection of designer maternity clothes.

Styling Sessions
SIGN UP & SAVE

Sign up and become a VIP! Along with all the latest updates on Soon Maternity products and offers, you will receive rewards as you shop as part of our Spend & Save program!

Sign Up
DENIM FIT GUIDE

Wondering which maternity denim will be best for you? Below we've given you a run-down of our four main denim fits and their benefits so you can decide which will be the most suitable for you this pregnancy

Read Here

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