Soon Maternity Blog



    There’s nothing that quite measures up to the excitement that you’ll feel for a friend when they first announce that they’re having a baby. I mean, you get to shop for all these extremely cute & tiny things, minus the stress of having to prepare everything for the arrival of the baby. However, having said that, it’s likely that you’d want to get something that’s helpful to the parents! Read more



    We have so many customers come into our South Yarra boutique wanting a pair of classic black jeans for everyday wear during pregnancy. The question we are always asked is which style of maternity jeans are best for them, overbelly or underbelly. Both styles have their benefits and the decision between the two comes down to a few key factors; your body type, how you are carrying (which can change pregnancy to pregnancy!) and what your jeans fit preference was pre-pregnancy. Read more

  3. How to set up the ideal sleep environment for your baby

    How to set up the ideal sleep environment for your baby

    One of the most exciting parts of being pregnant is setting up the baby’s nursery. It’s such a wonderful time and you’re filled with excited anticipation. And while we are spoiled for choice when it comes to shopping, it can be overwhelming to know what you really need. Before spending hundreds of dollars on unnecessary baby products, let me explain how to set up baby’s ideal sleeping environment. I can give you a clear understanding of what babies really need their environment to be like based on research and evidence. Once you have a good understanding of what babies need, it makes the decision about what you want to buy a whole lot easier. Read more

  4. 7 Tips for Winterproofing Your Baby

    7 Tips for Winterproofing Your Baby

    Winter is coming, which means that for a lot of those who have or are expecting a baby during the winter time that you should have some things prepared for the wellbeing of your baby and family. And as winters continue to get colder and colder in Australia, there comes the challenge of keeping your family safe and warm. Newborns are especially a challenge, as they have trouble regulating their own body temperature, so they need mum & dad to help them out. This can be quite challenging, as it’s quite a delicate balance between making sure your precious baby isn’t overheating or shivering from the cold. Read more

  5. As Worn By Mish Mac

    As Worn By Mish Mac

    Michelle Alan, one of our favourite “Insta Famous” Australian models, is currently pregnant with her second child. As someone who is known for her impeccable style it was important for Michelle to wear something that fits in with her personal aesthetic and doesn’t look too obviously maternity so that she can still get plenty of wear out of it post-birth. See her favourite picks of the season below: Read more

  6. Most Popular Baby Names in 2018

    Most Popular Baby Names in 2018

    While there’s a lot of different stress that you’ll encounter when you’re pregnant with your baby (especially your first!) - there’s one that’s harmless, but just as stressful nonetheless. And this would be the choosing of your precious baby’s name! Read more

  7. Mother's Day Gifts for Mum-To-Be

    Mother's Day Gifts for Mum-To-Be

    The motherhood experience starts with pregnancy so do not forget that expectant mothers deserve to be celebrated and pampered on Mother’s Day too. A mum will never forget these nine months so we’ve put together a list of gift ideas to help make this first Mother’s Day a very special one! In our opinion, the best gifts for pregnant women are items that will make her life easier or the pregnancy experience a little more comfortable. Here are our suggestions for Mother’s Day gifts for pregnant women: Read more



    No matter your style or your dream plans for (possibly you first!) Mother's Day, we've got you covered (literally) with the best maternity threads to be wearing and how to wear them. With the oftentimes cool Autumn weather upon us it can be confusing to know what to wear, do you layer up? leave your legs bare? carry a coat? Add in a pregnancy and it gets even more over-whleming! Luckily we're here to help out, we've put together a quick and easy list of our favorite styles to suit the different occasions your siginificant other may have planned for Mothers Day! Read more



    For any new parent - before your baby is even out in the world, you’ll probably be looking around your house seeing all kinds of hazards and traps. But you should take some comfort in knowing that every new parent goes through this, and that it’s completely normal. Any sane parent would never want any harm to come in their child’s way! So to save all our expectant and new mamas and papas the trouble of crawling around on all fours and looking for hazards, read on below to learn how to babyproof your house. The bigger picture: This encompasses everything that doesn’t necessarily fall into ‘one room’ - but is important for general safety: Read more



    Wondering which maternity denim will be best for you? Below we've given you a run-down of our four main denim fits and their benefits so you can decide which will be the most suitable for you this pregnancy: Read more

  11. Victoria's Style File

    Victoria's Style File

    Beautiful Melbourne mum Victoria gets real with me about not loving pregnancy, taking care of yourself and missing seafood! Read more

  12. Nursery Checklist

    Nursery Checklist

    Preparing a nursery for your baby can be one of the most exciting, yet stressful times of your life. Exciting, because it means you have a whole new room to decorate with cute things - and stressful, because you’re not sure if you’ve got everything that you need for when your baby comes! Read more

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