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There is such a wonderful community of mothers on Instagram sharing their style tips and motherhood stories. We are constantly inspired by these strong, passionate and fashionable women! We have been lucky enough to be able to work with some of these Soon Mums, both in Australia and internationally, over the past two years as a part of our Style File features and have decided to compile our favourite collaborations to date. It has been an absolute pleasure working with these women and we cant wait to continue following their motherhood journey. Continue reading →

Many of our customers come in to the South Yarra boutique and are not quite sure where to start when it comes to their maternity wardrobe. We have picked out a few pieces that we consider ‘Maternity Must Haves’. These are the pieces you are bound to need over the course of your nine-months and will get plenty of wear out of. Continue reading →

Denise Nordén Denise Nordén is a Sweden based wellness and lifestyle blogger who also happens to have a great eye for photography, making her Instagram a visual pleasure to browse through! Denise began her journey as a fitness blogger 10 years ago and has been sharing insights into her life through her beautiful photography ever since. Continue reading →

While we love our wardrobe basics as much as the next woman, we also love to amp it up with some modern key pieces that will really make a statement! We’ve had so much feedback that the thing missing in the maternity market is cool, on-trend pieces that make you feel confident and really let you express your personal style. Well here you go! We have put together our favourite styles from the winter collection that were all designed for the contemporary mum-to-be! Continue reading →

Our maternity clothing is all carefully designed to allow you to grow into the style but what you may not know is how much wear you will still get out of these pieces post-pregnancy. Our nursing styles are a no-brainer but we also carefully select fabrics that will bounce back after your nine months or oversized cuts that look great both with a belly or with a more slouchy fit post-pregnancy. Continue reading →

Based in Houston, Elly is a stay at home mother who started her blog as a way to escape the everyday and connect with likeminded women. Her writings are so sincere and charming it is no wonder she is now such an influential blogger. Read on for a brief insight into her third pregnancy.. Continue reading →

As some of you may already know, Soon Maternity’s owner/designer, Miso, is currently pregnant with her second child and is discovering, as many women do, your second pregnancy can be completely different to your first! Continue reading →

Winter is really upon us here in Melbourne and you won’t see us without a multitude of layers that can be thrown on or off - depending on how high the thermostat is set! This is how we’ll be wearing Soon’s new knit styles this winter... Continue reading →

The Mama Queen Raina Elegado is a San Diego based blogger and mother of two who also works full time as a Music Production Coordinator. Talk about busy! Raina is wonderful at conveying to her fellow "Mama Queens" how important it is to find the time to value yourself. It is a timeless reminder, but one we still need to hear sometimes! While it is our responsibility to fulfill our motherhood duties it is also important to do what makes us happy and esteem ourselves like the Queens we are! Continue reading →

When you go into labour, there’s a good chance the only thing you’ll be thinking about is the pain, and ‘GET ME TO THE HOSPITAL, STAT!’ There’s also a pretty good chance that your partner, regardless of how prepared they are, will go into panic mode and barely remember how to open the front door. Continue reading →

Our owner and designer, Miso, has just come back from a business trip to Hong Kong, which was the perfect opportunity to road test our new collection! Her favourite piece you ask? The Harper Maternity Dress Continue reading →

Our winter range has started dropping in store so we had a chat to our Designer/Director, Miso, about what this collection means to her, the direction she sees for the brand as a whole, and most importantly, how she think it is relevant to the modern mother. Continue reading →