The Mama Queen Raina Elegado is a San Diego based blogger and mother of two who also works full time as a Music Production Coordinator. Talk about busy! Raina is wonderful at conveying to her fellow "Mama Queens" how important it is to find the time to value yourself. It is a timeless reminder, but one we still need to hear sometimes! While it is our responsibility to fulfill our motherhood duties it is also important to do what makes us happy and esteem ourselves like the Queens we are! Continue reading

  2. The Ultimate Pregnancy Bag Checklist

    The Ultimate Pregnancy Bag Checklist

    When you go into labour, there’s a good chance the only thing you’ll be thinking about is the pain, and ‘GET ME TO THE HOSPITAL, STAT!’ There’s also a pretty good chance that your partner, regardless of how prepared they are, will go into panic mode and barely remember how to open the front door. Continue reading

  3. Designer Favourite

    Designer Favourite

    Our owner and designer, Miso, has just come back from a business trip to Hong Kong, which was the perfect opportunity to road test our new collection! Her favourite piece you ask? The Harper Maternity Dress Continue reading



    Our winter range has started dropping in store so we had a chat to our Designer/Director, Miso, about what this collection means to her, the direction she sees for the brand as a whole, and most importantly, how she think it is relevant to the modern mother. Continue reading

  5. Pregnancy 101: How to Baby-Proof Your Home

    Pregnancy 101: How to Baby-Proof Your Home

    When you have a child-free household, keeping cleaning products safely locked away, and making sure the iron cord isn’t within reach of little fingers will be the last thing on your mind, because frankly – who cares? Well, now that your adult only lifestyle is about to change, child safety will probably be on your mind 24/7. When you’re not worrying about if they’re eating enough, sleeping enough, or wondering if that foul smell is a pooey nappy, your mind will be preoccupied with their safety. Continue reading

  6. 7 Days, 7 Dresses

    7 Days, 7 Dresses

    There’s a Soon Maternity style for every occasion! We've got your weekly pregnancy wardrobe sorted with 7 dresses suitable for each day of the week! Continue reading

  7. Irina's Style File

    Irina's Style File

    Irina Bond is a Ukranian-born blogger living in Orange Country, Califronia, with her husband, 'Mr.Bond', and daughter, Vienna. Her blog, Bond Girl Glam, was started as a way of sharing her personal lifestyle - fashion, beauty, home décor - with her online community. Irina is now expecting her second child so we asked her, one Bond Girl to another, about her pregnancy experiences, maternity style and words of advice. Continue reading

  8. What to Eat When You’re Expecting

    What to Eat When You’re Expecting

    Throughout the course of your pregnancy, there are a few things that might stress you out, however, what you’re eating doesn’t have to be one of them. While maintaining a healthy diet is essential, especially during your second or third trimester, identifying the foods that are safe and unsafe to eat is a lot easier than you may think. Continue reading

  9. How To Master Transeasonal Maternity Dressing

    How To Master Transeasonal Maternity Dressing

    We have just hit the last month of summer – that time of year when the weather starts to get unpredictable. One minute the sun is out and the next it’s cold and wet! It can be hard to know what to wear so we’ve compiled our go to pieces for mastering transeasonal dressing. Continue reading

  10. Lola's Style File

    Lola's Style File

    Lauren Garcia is an award winning blogger living in Phoenix, Arizona with her husband and brand new baby girl, Vivienne! Her blog, What Lola Likes, was built to inspire women and empower them to share their true beauty & fashion. Having just had her first child, we asked Lauren to reflect on her post-pregnancy thoughts and advice. Read on below: Continue reading

  11. Soon's Story

    Soon's Story

    2017 presents a couple of milestones for Soon Maternity… with the Soon brand turning 12, and our South Yarra boutique Soon Store turning 1! In light of the birthday celebrations, we thought we’d share an insight in to the Soon story… Continue reading

  12. New Year... New Wardrobe!

    New Year... New Wardrobe!

    A new wardrobe often enhances your start to the New Year…. And the great news is, a fresh wardrobe can be as simple as reinventing the looks you’ve already worn on repeat with a few small additions or a simple style change-up. A new addition could be a cool new layering piece or statement top to freshen up your wardrobe staples, or reinvent your wardrobe by digging up a classic piece and reinventing it with different accessories.Keep reading for our 2017 on-trend guide to refreshing your wardrobe… Continue reading