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  1. Introducing Our New Maternity Activewear Range

    Introducing Our New Maternity Activewear Range

    Introducing the new additions to our maternity activewear range. All of our activewear is designed with both pregnancy and nursing in mind so you will get optimum wear out of your pieces. We have chosen premium active fabrics that are soft enough to keep you comfortable during pregnancy with great breathability and moisture-wicking properties. Take a look through our new activewear range below. Continue reading

  2. Introducing Our New Maternity Work Pants

    Introducing Our New Maternity Work Pants

    Our new arrivals are a remake on our two most popular maternity work pants, the Classic Maternity Work Pant and the Shiloh Tie Waist Maternity Pant. These pants are made in a new lightweight suiting fabric that has beautiful drape and is crease-resistant so is great for the mum-to-be who spends a lot of time sitting down in the office. Continue reading

  3. Our Pregnancy A-Z

    Our Pregnancy A-Z

    A is for APPS There are so many useful and interesting pregnancy apps to download these days. Whether it’s tracking the growth of your baby by fruit sizes or using a timer app to time those contractions, there is most definitely an app for everyone! B is for BUMP At first it might seem like your bump is taking forever to pop out and then one day you will wake up and BAM- there is it! Continue reading

  4. Hospital Bag Checklist

    Hospital Bag Checklist

    So the time has finally arrived for you to pack your hospital bag! After speaking with experienced mums, midwives and doing some serious research, these are the top things that we believe you must not go without for you and your baby! Continue reading

  5. What to wear for your Mother’s Day weekend

    What to wear for your Mother’s Day weekend

    Mother’s Day outfits for our mums-to-be: Before bub arrives, you and your partner should make the most of every opportunity for romantic dates because they become a lot harder once the new addition to the family arrives! For this reason, your first Mother’s Day (yes, we start counting while bub is still in your tummy!) is the perfect date-night opportunity. For date-night we like to go for maternity dresses that are glamorous and hug the bump in all the right places. Depending on how formal the location, we would go for the Casima Long Sleeve Maternity Dress in Green Foil, the Suri Long Sleeve Maternity Dress in Navy Crepe Print, or our Claire Off-Shoulder Dress in Black Foil. Continue reading

  6. 7 Fun Things Every Pregnant Woman Should Do At Least Once!

    7 Fun Things Every Pregnant Woman Should Do At Least Once!

    Before you start to wonder, no - this won’t be another list of things that pregnant ladies should do, like health check ups, researching health insurance, creating a birth plan and so forth! We know that amongst the beauty of it all, pregnancy can be quite a stressful time for our mamas. You’re given a handful of advice on what not to do - and a generous helping on what you should be doing to make sure your baby arrives healthily. However, somewhere along the lines - these articles start to forget about you, the mother-to-be! This list will be of things that all of you, our baby mamas, should treat yourself to before the arrival date! Continue reading

  7. INTER-SEASONAL DRESSING - STYLES THAT WILL TAKE YOU FROM SUMMER TO WINTER THIS PREGNANCY

    INTER-SEASONAL DRESSING - STYLES THAT WILL TAKE YOU FROM SUMMER TO WINTER THIS PREGNANCY

    Pregnancy is only nine months so many people want to be conservative with their purchases, but this can be a little tricky when your pregnancy spans across one of the mid-seasons. At the moment in the Southern Hemisphere we have our #SoonMums buying for the cold weather but planning for the warm weather and vice-versa for the Northern Hemisphere. For this reason, we always make sure to include transeasonal pieces in our collection that you will be able to buy in one season and wear into the next. See some great examples below for styles that work perfectly for inter-seasonal dressing: Continue reading

  8. 10 GENDER REVEAL IDEAS

    10 GENDER REVEAL IDEAS

    Finding out the gender of your baby is not as simple as being asked and answered. These days, there’s a greater preference for documenting this as a significant moment in your life where the answer is announced or revealed. Whether or not you want to know the gender of your child before they bless the world with their presence is completely up to you. However, that being said - there’s a lot of fun in having your baby’s gender revealed to you and your loved ones before the big day. From sweet and simple, to a little bit over the top - find out some of our favourite Gender Reveal Ideas. Continue reading

  9. WINTER WARMERS FOR WORK

    WINTER WARMERS FOR WORK

    Styling your bump for day to day life can be difficult enough, but when you get to workwear territory it can be easy to feel even more overwhelmed. Whether you work in a very corporate environment or just need something smart and stylish, we have many comfortable, work-friendly options. We have a variety of working mums-to-be come into the South Yarra boutique, ranging from expectant mothers who work in law firms and need something to fit in with their usual tailored look, to teachers who want something modest and easy to move around the classroom in, to doctors who just need a really comfortable pair of trousers that still look clean and professional. Continue reading

  10. BABY SHOWER GIFT IDEAS

    BABY SHOWER GIFT IDEAS

    There’s nothing that quite measures up to the excitement that you’ll feel for a friend when they first announce that they’re having a baby. I mean, you get to shop for all these extremely cute & tiny things, minus the stress of having to prepare everything for the arrival of the baby. However, having said that, it’s likely that you’d want to get something that’s helpful to the parents! Continue reading

  11. OVERBELLY VS UNDERBELLY

    OVERBELLY VS UNDERBELLY

    We have so many customers come into our South Yarra boutique wanting a pair of classic black jeans for everyday wear during pregnancy. The question we are always asked is which style of maternity jeans are best for them, overbelly or underbelly. Both styles have their benefits and the decision between the two comes down to a few key factors; your body type, how you are carrying (which can change pregnancy to pregnancy!) and what your jeans fit preference was pre-pregnancy. Continue reading

  12. How to set up the ideal sleep environment for your baby

    How to set up the ideal sleep environment for your baby

    One of the most exciting parts of being pregnant is setting up the baby’s nursery. It’s such a wonderful time and you’re filled with excited anticipation. And while we are spoiled for choice when it comes to shopping, it can be overwhelming to know what you really need. Before spending hundreds of dollars on unnecessary baby products, let me explain how to set up baby’s ideal sleeping environment. I can give you a clear understanding of what babies really need their environment to be like based on research and evidence. Once you have a good understanding of what babies need, it makes the decision about what you want to buy a whole lot easier. Continue reading

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