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  1. New Season Maternity Activewear

    New Season Maternity Activewear

    Feel comfortable and relaxed during your next workout with our range of maternity activewear. We’ve just re-stocked our classic black, or add a splash of print to your active wardrobe with our new Black Westlife leggings! Continue reading

  2. A Summer Pregnancy Guide

    A Summer Pregnancy Guide

    Finding out your pregnant is one of the most exciting times, finding out that you’ll be having a Summer pregnancy, can however be slightly daunting! Mums-to-be can get hotter than usual due to the extra blood flow which raises your body temperature, also not to mention the extra kilos you’re carrying. We have some great ideas and tips on how to stay comfortable and cool in our below Summer Pregnancy Guide! Continue reading

  3. Must Have Nursing Styles

    Must Have Nursing Styles

    For all of our breastfeeding mums, we have the perfect nursing clothes to get your through the season! Think comfort and style with floaty dresses for your special events, casual tops that you can pair with your favourite denim on the weekends and active wear that it functional and will make nursing your baby as easy as possible! Below we have highlighted our favourite nursing styles!   Continue reading

  4. How Mums Are Styling Our Summer Best Sellers

    How Mums Are Styling Our Summer Best Sellers

    Our S20 Season features beautifully crafted linen styles, bright summer sun dresses, and versatile maternity basics to take your from pregnancy to nursing. Below is the most popular pieces of the season and how our Soon Mums are styling them! Continue reading

  5. A dress for every day of the Melbourne Cup Carnival

    A dress for every day of the Melbourne Cup Carnival

    Heading to the Melbourne Cup Carnival and in need of some last minute maternity dress ideas? We have a dress for every day of the Melbourne Cup Carnival. From AAMI Victoria Derby Day to Seppelt Wines Stakes Day, shop our suggestions for each day of the carnival below.   Continue reading

  6. Useful tips when purchasing maternity clothes

    Useful tips when purchasing maternity clothes

    What a shopping experience with a difference! Buying maternity clothes can be both exciting and daunting. You want to stay true to your personal style and thanks to stylish maternity dresses you can. Yet pregnancy also keeps you on your fashion toes because your body is constantly changing. So how do you confidently get the maternity dresses and clothing items you need? Before you buy designer maternity clothes online, let these top tips help you get savvy about filling up your shopping cart. Continue reading

  7. The Maternity Dress Styles every pregnant woman needs

    The Maternity Dress Styles every pregnant woman needs

    Congratulations! You are expecting a beautiful little bundle of joy. This means many joyful changes. Thanks to stylish maternity dresses, your wardrobe can be counted among these. Continue reading

  8. Introducing Our Summer Maternity Denim!

    Introducing Our Summer Maternity Denim!

    Discover our new Spring/Summer maternity denim styles which are the ultimate wardrobe staple for your pregnancy! With a mix of on-trend and timeless pieces to last you all season long, our denim is known for its superior quality, comfort and fit. The collection includes maternity jeans, maternity denim shorts and maternity denim skirts! Continue reading

  9. Our favourite new dresses for Spring

    Our favourite new dresses for Spring

    We're finally coming in to Spring weather so we have put together all of our favourite maternity dresses from the new season to fill your pregnancy wardrobe with colour and style! Think floating silhouettes and vibrant prints that will take you from your baby shower to the Spring Races! Continue reading

  10. Introducing Our New Maternity Activewear Range

    Introducing Our New Maternity Activewear Range

    Introducing the new additions to our maternity activewear range. All of our activewear is designed with both pregnancy and nursing in mind so you will get optimum wear out of your pieces. We have chosen premium active fabrics that are soft enough to keep you comfortable during pregnancy with great breathability and moisture-wicking properties. Take a look through our new activewear range below. Continue reading

  11. Introducing Our New Maternity Work Pants

    Introducing Our New Maternity Work Pants

    Our new arrivals are a remake on our two most popular maternity work pants, the Classic Maternity Work Pant and the Shiloh Tie Waist Maternity Pant. These pants are made in a new lightweight suiting fabric that has beautiful drape and is crease-resistant so is great for the mum-to-be who spends a lot of time sitting down in the office. Continue reading

  12. Our Pregnancy A-Z

    Our Pregnancy A-Z

    A is for APPS There are so many useful and interesting pregnancy apps to download these days. Whether it’s tracking the growth of your baby by fruit sizes or using a timer app to time those contractions, there is most definitely an app for everyone! B is for BUMP At first it might seem like your bump is taking forever to pop out and then one day you will wake up and BAM- there is it! Continue reading

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