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  1. Must Have Nursing Styles

    Must Have Nursing Styles

    For all of our breastfeeding mums, we have the perfect nursing clothes to get your through the season! Think comfort and style with floaty dresses for your special events, casual tops that you can pair with your favourite denim on the weekends and active wear that it functional and will make nursing your baby as easy as possible! Below we have highlighted our favourite nursing styles!   Read more

  2. How Mums Are Styling Our Summer Best Sellers

    How Mums Are Styling Our Summer Best Sellers

    Our S20 Season features beautifully crafted linen styles, bright summer sun dresses, and versatile maternity basics to take your from pregnancy to nursing. Below is the most popular pieces of the season and how our Soon Mums are styling them! Read more

  3. A dress for every day of the Melbourne Cup Carnival

    A dress for every day of the Melbourne Cup Carnival

    Heading to the Melbourne Cup Carnival and in need of some last minute maternity dress ideas? We have a dress for every day of the Melbourne Cup Carnival. From AAMI Victoria Derby Day to Seppelt Wines Stakes Day, shop our suggestions for each day of the carnival below.   Read more

  4. Useful tips when purchasing maternity clothes

    Useful tips when purchasing maternity clothes

    What a shopping experience with a difference! Buying maternity clothes can be both exciting and daunting. You want to stay true to your personal style and thanks to stylish maternity dresses you can. Yet pregnancy also keeps you on your fashion toes because your body is constantly changing. So how do you confidently get the maternity dresses and clothing items you need? Before you buy designer maternity clothes online, let these top tips help you get savvy about filling up your shopping cart. Read more

  5. The Maternity Dress Styles every pregnant woman needs

    The Maternity Dress Styles every pregnant woman needs

    Congratulations! You are expecting a beautiful little bundle of joy. This means many joyful changes. Thanks to stylish maternity dresses, your wardrobe can be counted among these. Read more

  6. Introducing Our Summer Maternity Denim!

    Introducing Our Summer Maternity Denim!

    Discover our new Spring/Summer maternity denim styles which are the ultimate wardrobe staple for your pregnancy! With a mix of on-trend and timeless pieces to last you all season long, our denim is known for its superior quality, comfort and fit. The collection includes maternity jeans, maternity denim shorts and maternity denim skirts! Read more

  7. Our favourite new dresses for Spring

    Our favourite new dresses for Spring

    We're finally coming in to Spring weather so we have put together all of our favourite maternity dresses from the new season to fill your pregnancy wardrobe with colour and style! Think floating silhouettes and vibrant prints that will take you from your baby shower to the Spring Races! Read more

  8. Introducing Our New Maternity Activewear Range

    Introducing Our New Maternity Activewear Range

    Introducing the new additions to our maternity activewear range. All of our activewear is designed with both pregnancy and nursing in mind so you will get optimum wear out of your pieces. We have chosen premium active fabrics that are soft enough to keep you comfortable during pregnancy with great breathability and moisture-wicking properties. Take a look through our new activewear range below. Read more

  9. Introducing Our New Maternity Work Pants

    Introducing Our New Maternity Work Pants

    Our new arrivals are a remake on our two most popular maternity work pants, the Classic Maternity Work Pant and the Shiloh Tie Waist Maternity Pant. These pants are made in a new lightweight suiting fabric that has beautiful drape and is crease-resistant so is great for the mum-to-be who spends a lot of time sitting down in the office. Read more

  10. Our Pregnancy A-Z

    Our Pregnancy A-Z

    A is for APPS There are so many useful and interesting pregnancy apps to download these days. Whether it’s tracking the growth of your baby by fruit sizes or using a timer app to time those contractions, there is most definitely an app for everyone! B is for BUMP At first it might seem like your bump is taking forever to pop out and then one day you will wake up and BAM- there is it! Read more

  11. Hospital Bag Checklist

    Hospital Bag Checklist

    So the time has finally arrived for you to pack your hospital bag! After speaking with experienced mums, midwives and doing some serious research, these are the top things that we believe you must not go without for you and your baby! Read more

  12. What to wear for your Mother’s Day weekend

    What to wear for your Mother’s Day weekend

    Mother’s Day outfits for our mums-to-be: Before bub arrives, you and your partner should make the most of every opportunity for romantic dates because they become a lot harder once the new addition to the family arrives! For this reason, your first Mother’s Day (yes, we start counting while bub is still in your tummy!) is the perfect date-night opportunity. For date-night we like to go for maternity dresses that are glamorous and hug the bump in all the right places. Depending on how formal the location, we would go for the Casima Long Sleeve Maternity Dress in Green Foil, the Suri Long Sleeve Maternity Dress in Navy Crepe Print, or our Claire Off-Shoulder Dress in Black Foil. Read more

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