1. Celebrity Maternity Styles We Love!

    Celebrity Maternity Styles We Love!

    Pregnancy doesn’t mean that you need to sacrifice your personal style and we have chosen some of our favourite celebrity looks that make bump fashion cool and classic.Whether you’re looking for an on-trend way to style your maternity jeans, upgrade your maternity workwear wardrobe or put together a stylish look with a maternity dress, be inspired by our picks and shop their style!   Read more

  2. Premium Maternity Denim

    Premium Maternity Denim

    Usually, the first piece of clothing that becomes part of a mum-to-be's maternity wardrobe is a staple pair of jeans or two. Our jeans are all cut from premium denim and are available in a range of different styles and washes. We have gone into detail about our different signature fits to assist you in finding your perfect fit! Read more



    It’s that time of year and we have the perfect maternity dresses & breastfeeding clothes to suit all occasions throughout the festive season! Whether you’re pregnant or nursing our dresses are comfortable, stylish and versatile. From fitted silhouettes, to feminine floaty styles- find your prefect fit! Read more

  4. Tips for bathing your baby

    Tips for bathing your baby

    Bathing is a special bonding time between parents and their newborn, however it can also be a task that seems quite daunting. Once you have had time to build that confidence, and read through our tips, you’ll be bathing that little one like a star! Bathing is also a beautiful way for partners to be involved in their baby’s care, especially for partners whose baby is being breastfed. It’s an activity which is much more than getting that little one clean, as it helps your baby to feel safe, secure and most importantly- loved! Read more

  5. Exercise during pregnancy

    Exercise during pregnancy

    How to exercise during pregnancy YES- it is absolutely safe to exercise during pregnancy! There are many benefits of exercising for both you and your baby. Gone are the days when exercising during pregnancy was associated with risks, but now, we have come a long way in our understanding of what exercise is safe (and what's not) during pregnancy. Following a fitness routine or a physical activity routine during pregnancy is not only safe; it's encouraged. Read more

  6. Essential maternity fashion with Alana from @tribeofwuwu

    Essential maternity fashion with Alana from @tribeofwuwu

    One of our favourite bloggers and now mum of two, Alana from @tribeofwuwu shares with us her must-have Maternity Overalls that made her feel fabulous, stylish and most of all comfortable during her second pregnancy. Read her blog below and shop her favourite looks! Read more

  7. STYLE FILE- Blair McLeod, Wild and Precious Blogger

    STYLE FILE- Blair McLeod, Wild and Precious Blogger

        We were lucky enough to catch up with Blair McLeod who is pregnant with baby number 4! She is a blogger based in Nashville, USA and had a chat to us about all things pregnancy and maternity style. Her inspired lifestyle blog and gorgeously photographed world of 'Wild and Precious,' explores style, travel and art. She has written a beautiful blog about her favourite Soon Maternity maternity styles, you can enjoy the read HERE. 'Officially in my third trimester with baby number 4 and this pregnancy is number 3 of enjoying maternity clothes from Soon Maternity. These two looks were just what I was searching for.'   Read more

  8. STYLE FILE- Jessica Morgan

    STYLE FILE- Jessica Morgan

      We were lucky enough to chat to the gorgeous blogger and mum-to-be Jessica Morgan on maternity styles, cravings and how excited she is to become a mum! We were so excited when she announced her first pregnancy and would like you to join us in following her glowing pregnancy journey here  @jesskatemorgan Read more

  9. New Season Maternity Activewear

    New Season Maternity Activewear

    Feel comfortable and relaxed during your next workout with our range of maternity activewear. We’ve just re-stocked our classic black, or add a splash of print to your active wardrobe with our new Black Westlife leggings! Read more

  10. A Summer Pregnancy Guide

    A Summer Pregnancy Guide

    Finding out your pregnant is one of the most exciting times, finding out that you’ll be having a Summer pregnancy, can however be slightly daunting! Mums-to-be can get hotter than usual due to the extra blood flow which raises your body temperature, also not to mention the extra kilos you’re carrying. We have some great ideas and tips on how to stay comfortable and cool in our below Summer Pregnancy Guide! Read more

  11. Must Have Nursing Styles

    Must Have Nursing Styles

    For all of our breastfeeding mums, we have the perfect nursing clothes to get your through the season! Think comfort and style with floaty dresses for your special events, casual tops that you can pair with your favourite denim on the weekends and active wear that it functional and will make nursing your baby as easy as possible! Below we have highlighted our favourite nursing styles!   Read more

  12. How Mums Are Styling Our Summer Best Sellers

    How Mums Are Styling Our Summer Best Sellers

    Our S20 Season features beautifully crafted linen styles, bright summer sun dresses, and versatile maternity basics to take your from pregnancy to nursing. Below is the most popular pieces of the season and how our Soon Mums are styling them! Read more

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